Can create, shoot & edit Reels, Stories and Posts. Knows Instagram, Facebook & TikTok and what's trending. Has a good eye for content, design and detail. Can use Canva, CapCut, Adobe Illustrator or similar. Can manage multiple social pages & Google Business profiles. Is organised, creative and works well in a busy team. A Marketing or Graphic Design qualification is a bonus – but what you can create matters more.